Entrepreneurs who rely on local SEO services already know that improving their online visibility is the best way to attract new clients to their locations; ensuring that anybody searching for 'restaurants near me' or 'closest cinema' can discover them.
Fortunately, there have also been a lot of new technological advancements that have benefited local SEO services, allowing clients to serve as a bridge between their mobile devices and a visit to a brick-and-mortar shop. We've compiled a list of just a few of the developing technologies that are reshaping the face of local search marketing and consumer trends in the future.
Searching by Voice
According to Google's findings in 2014, 55% of youth and 41% of adults use voice search regularly. Voice search is becoming an increasingly powerful tool for customers to get information about local businesses, especially as smart speakers become more widely available.
When it comes to finding company information and driving directions, smartphone users are increasingly using voice searches as an alternative to typing in a search word, thanks to voice assistants like Siri and Cortana.
Augmented Reality
Augmented Reality is another promising new technology that hasn't yet caught on with the general public, but it surely has its applications. Most of the firms that are using the technology are those that have developed an application that can access the phone's camera and overlay graphics and data on top of the image.
Snapchat, of course, has been the most successful AR proponent yet, revolutionizing the way people interact and add animations on top of selfies they take. It's not just AR technology that's being used by other businesses. To help potential consumers see how their purchases could appear in their homes, IKEA has created a new app called Place.
To assist mobile users in finding their way around, Google has lately experimented with putting augmented reality (AR) elements into Street View. Furthermore, early prototypes reveal that when mobile users pan their cameras about, local businesses emerge as listings in front of them, generating a micro-moment only by employing AR.
Online Innovation
Local search has gained a lot of popularity in recent years, thanks to several significant innovations. Customers may purchase products online and pick them up at the store, as well as be able to see if an item is in stock. These innovations come from the companies themselves. Many stores, like Argos, Currys, and even local grocers, now use these essential technologies on a regular basis.
With the digital revolution, Local search marketing and Google Maps has also offered several digital breakthroughs, like the opportunity to see around a local shop before ever stepping foot in it. This is another example of bridging the gap between a potential consumer and a physical business, allowing them to take a virtual tour.
Along with the ability to claim Google My Business pages for businesses, Google has begun enabling consumers to contribute content to this format as well. If a shop is holding an event, they may post it to their Google My Business profile and show their consumers how active they are via Google My Business Posts.
Without question, the value of local SEO services will only increase in the future as a result of the emerging technologies listed above.
If you need to increase the online presence of your business, Platinum SEO is a perfect choice. They have skilled professionals to provide first-class SEO service to the client.
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