The worst-case scenario for website owners is to be penalized by Google. Most of the time, these result in a major decrease in traffic, which might take a long time to resolve depending on the type and severity of the infractions you have committed. Penalties from Google may indeed be avoided if possible, but even when this isn't possible, website owners may need the assistance of an SEO expert Melbourne.
Every time Google rolls out a new algorithm update in the world of SEO, it implies the company has discovered something that they don't really like. The shift serves as a wake-up call for an SEO expert Melbourne signaling that things will be different moving forward.
Now, let's examine how to avoid Google penalties in the first place, as well as how to recover from them if you do get one.
What is a Google penalty?
Websites that do not meet or attempt to manipulate Google's search algorithm are penalized by Google. This can lead to a considerable decrease in traffic or possibly a complete removal from the search engines without warning. It's common for Google penalties to be referred to as "manual action penalties," which means that they're imposed on your website by a human auditor and not automatically. Make your digital marketing strategy for more customer-centric.
If you are subjected to a manual penalty, you will receive a message in Search Console and an email to the address associated with your account. You'll receive a letter that explains why you were penalized, how your website was affected, and how to remove the penalty from Google.
There are two primary methods in which Google penalizes websites:
Algorithmic Penalties: This type of penalty occurs automatically and is produced by any algorithm changes that occur. Depending on the severity, algorithm modifications might result in slight penalties with quick recoveries or big penalties with lengthy climbs back up the rankings.
Manual Penalties: These are penalties that are imposed manually on your website by a representative of the Google staff. If Google believes your website is abusive, spamming, or contravention of their Webmaster Guidelines, they may eliminate it from their search results.
How Do You Remove Google Penalties?
To get a Google penalty removed from your website, you must first address the issues that were brought to your attention and then demonstrate to Google that the concerns have been rectified. There are three main phases in the removal procedure of a penalty:
Recognize and correct any problems that arise.
Request a second opinion from Google.
Prevent additional fines by putting in place preventative measures.
Removing a Manual Penalty
Find out whether your backlinks are irrelevant, sponsored, or spammy. Then contact those sources and ask them to remove your website from their databases or utilize Google's disavow tool.
Analyze your website for possible penalties after reading the Webmaster guidelines.
Submit a reconsideration request to Google, requesting that they remove the penalty action and provide details on what you did to solve the problem.
Removing an Algorithmic Penalty
Make a list of all the links you've been penalized for and study each one to find out what's wrong with them.
For UX or content-related sanctions, review the concerns as per Google's guidelines. Use a free plagiarism detection tool to identify any instances of duplicate data and improve your site's performance and responsiveness.
This is an excellent opportunity to conduct a thorough dive into each webpage, ensuring that the user experience is positive and that your content is precise, relevant, and natural sounding.
If you're unsure about analyzing your website to identify broken links, duplicate content, and other concerns, you may call an SEO expert Melbourne to pinpoint the specific issue. Contact Platinum SEO Melbourne.