• Platinum SEO Melbourne

Why SEO Should Always Lead Your Website Migration

For every business, the launch of a new website is a great event! This is an excellent opportunity to rebrand, restructure, and upgrade your business with SEO Services. Additionally, this is a perfect time to address any server difficulties, get an advantage over rivals, and enhance your online visibility.

What many overlook is that launching a new website necessitates a sophisticated website transfer. When website migrations are performed incorrectly, they may be damaging to your online exposure and SEO growth.


However, there is still a chance to salvage your whole effort! Having a website migration strategy in place is critical for reducing the impact on organic search and ranking positions, allowing you to reap the benefits once search engines become aware of your site modifications. Here, we'll explain why an SEO-led migration is necessary and what may go wrong if you don't.


Read More:- How SEO Services Will Impact Your Business?


How SEO Can Go Wrong During a Site Migration

The relocation of the site does not violate any standards or terms of service. On the other hand, Google is not as receptive to the notion of site migration owing to the significant changes that may occur to your website.


Changes to the indexed URLs of your website make it more difficult for crawlers to recognize which link leads to which page. Additionally, a new site architecture alters the way your internal linking is organized. And as a result, the interaction between your pages alters as well. That might be a significant issue for search engines.


Why should you let SEO lead your migration?


  • Complications with URL mapping and redirection Mapping and redirecting your URLs correctly is a critical step in any website move. You must have a redirect plan and resolve any issues that may arise. You must understand which redirects are acceptable for particular pages; otherwise, you risk compromising your website or confusing your users.

  • Create a Migration Strategy Without a good plan in place, beginning a website move is a formula for catastrophe. If you don't know what you're trying to do or how you're going to accomplish it, you're almost certain to overlook critical steps in ensuring an effective migration. A clear redirect strategy should be in place prior to beginning a website relocation plan, so keep this in mind.

  • Transferring Tracking Tools What good is assessing your site if you can't measure performance accurately? Transferring your website's tracking software is a sometimes ignored, yet critical, step in completing a website transfer successfully. Everything will need to be migrated, from Google Analytics 4 to Search Console and Tag Manager. You should continue to utilize the same tracking numbers you used on your prior website to avoid any snags and ensure a smooth transfer to your fresh digital footprint. When your new website publishes, it should already have all of your login cookies and pixels, allowing you to monitor your progress instantly.

  • Launch of the Site and Loss Mitigation It's normal to feel relieved after launching a new website, but don't get too excited just yet. It's time to thoroughly inspect all areas of your move to ensure everything went as planned.


If you had a plan in place for SEO migration, you should be fine. However, even the most meticulously planned site migrations can suffer from a drop in traffic when they go live. This is simply Google reacquainting itself with your website.


If you are planning to migrate your site Platinum SEO will help you to migrate any address and also help to enhance your online visibility. For more details information you can contact our SEO professional any time!

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